Major London wholesaler finds hauliers on TIMOCOM
Swara Trading
Importing European food into the UK
Swara has gone from running a local convenience store to being a major wholesaler in the UK. 20 years after the big migration from Eastern Europe to the UK started, Swara is now an exclusive distributor for several well-known Czech and Slovak brands. Thanks to TIMOCOM, Anish and Minal have been able to establish many good relationships to hauliers going between the UK and Eastern Europe.
When 10 new states joined the EU in 2004, thousands of workers from Eastern Europe settled in the UK. This meant an increased need to find traditional products from their home countries. Anish directly saw the potential of importing products from Eastern Europe, given the sudden influx of foreign workers. As soon as Swara’s first delivery arrived from Slovakia, the Slovak community in London directly started buying their traditional food from Swara.
Challenges
- Finding hauliers between Eastern Europe and the UK
- Planning stability for deliveries
- Customs Clearance
Results
- Increased network for importing goods
- Quicker deliveries
- Lower costs for transports
Navigating post-Brexit challenges
In 2021, as soon as Brexit happened, our regular Slovak transporter stopped sending trucks to the UK, due to the additional paperwork involved. At this point, they were stuck and looking for a new logistic solution. Anish shares below his journey with TIMOCOM during that time:
'I signed up with TIMOCOM for an initial 6-month trial period. I posted our first job on TIMOCOM and already within a few hours received 6 replies from transporters willing to take our job. We have continued to work with your marketplace since 2021 and to us it is a necessary tool in our business. I think that TIMOCOM is the best logistics platform out there'.
On TIMOCOM, Swara Trading expands their network of hauliers
When hauliers cannot do deliveries as planned, Swara quickly finds alternative hauliers on Europe’s leading marketplace for logistics. After Brexit, Swara has also found solutions for customs clearance on TIMOMCOM.
About Swara Trading
Based in west London between Twickenham and Fulham, Swara Trading is run by Anish and his wife Minal. They started out as a convenience store but grew quickly as demand for their products increased after several Eastern European countries joined the EU in 2004. Now Swara Trading is one of the major distributors for Czech and Slovak brands.
